2023 was the year AI went mainstream. ChatGPT, Midjourney, Copilot — these tools became household names, even for people outside the tech bubble. But how did we get here? And what’s next?
What is AI Today?
Modern AI is not science fiction. It powers thousands of applications — from chatbots to medical diagnostics.
Language Models (e.g. GPT-4, Gemini)
Three major branches of current AI:
Computer Vision (face, object, and gesture recognition)
Automation & Robotics (drones, self-driving cars, factories)
“AI doesn’t replace people — it amplifies them.”
— Fei-Fei Li, Stanford Professor
What Does “Search-First” Actually Mean?
Everything we do starts with intent.
In advertising, brands are putting products in front of consumers, not actually knowing if that’s what they want.
But we work in search. We know exactly what people want. Because they’re telling us every minute of the day in search bars on Google, TikTok, Pinterest, YouTube, Amazon and more.
Social data is a polished, filtered version of ourselves, but search data is raw, unfiltered truth, revealing the secrets of our users’ and consumers’ minds.
We are tracking this live to create search-first marketing strategies that serve intent and solve true customers’ needs, problems and pain points. We have award-winning case studies that prove any channel marketing activity can be 10 times more effective when driven by search-first data.
What Does “Search-First” Actually Mean?
Everything we do starts with intent.
In advertising, brands are putting products in front of consumers, not actually knowing if that’s what they want.
But we work in search. We know exactly what people want. Because they’re telling us every minute of the day in search bars on Google, TikTok, Pinterest, YouTube, Amazon and more.
Social data is a polished, filtered version of ourselves, but search data is raw, unfiltered truth, revealing the secrets of our users’ and consumers’ minds.
We are tracking this live to create search-first marketing strategies that serve intent and solve true customers’ needs, problems and pain points. We have award-winning case studies that prove any channel marketing activity can be 10 times more effective when driven by search-first data.